
Halloween Red Baked Brie is the party appetizer that always gets a gasp the moment it hits the table. This baked brie is wrapped in buttery puff pastry and finished with a dramatic red jam drizzle that creeps over the sides like blood. It is the ultimate centerpiece for a spooky gathering and an easy way to serve something elegant and crowd pleasing with minimal effort.
When I first served this at a neighborhood Halloween bash my friends thought I spent hours making it but truly it is one of the easiest appetizers I know and everyone wanted the recipe
Ingredients
- Brie cheese wheel: about 8 ounces look for a round wheel with a creamy center that feels slightly soft when pressed
- Puff pastry sheet: thawed in the fridge for easy handling and a crisp flaky texture
- Egg: for a glossy finish on the pastry use a fresh egg for best results
- Water or milk: to mix with the egg for a smoother wash I prefer whole milk for richer color
- Red fruit preserves: raspberry cherry or cranberry jams give the deep red bloody effect pick one without a lot of seeds for best look
- Honey: this is optional but adds a nice floral sweetness that balances the tart jam raw honey brings extra flavor
- Fresh thyme or rosemary: also optional but a pinch of chopped fresh herbs amplifies aroma and adds color choose bright green sprigs with strong fragrance
- Chopped nuts: walnuts or pecans give a buttery crunch toast them lightly for best flavor only use fresh nuts to avoid bitterness
- Salt: a small pinch just helps everything pop especially with cheese and pastry
Tips
Select a brie that is not overripe and keep puff pastry chilled until just before wrapping to get the best texture
Step-by-Step Instructions
- Prepare Your Work Area:
- Clear a counter and lightly dust with flour so pastry does not stick Roll out the pastry so it is about an inch larger in every direction than your brie
- Wrap the Brie:
- Lay the brie wheel in the center of your pastry Spoon a few tablespoons of red jam over the top so it covers evenly Optional sprinkle on some chopped nuts and herbs for extra flavor
- Encase and Seal:
- Fold the pastry up and around the cheese pinching and gathering at the top until the whole wheel is covered Tuck the seams underneath or pinch them at the top to make a decorative bundle
- Make Egg Wash and Brush:
- Whisk your egg with a splash of water or milk Use a pastry brush to cover every inch of pastry This gives your baked brie a deep golden glossy crust
- Bake Until Golden:
- Move your wrapped brie to a parchment lined baking sheet or a cast iron skillet Bake at 375 degrees Fahrenheit until the pastry is puffed and deep golden color usually 22 to 25 minutes
- Add the Bloody Jam:
- Let the brie cool five minutes Warm the rest of your red jam until it is pourable Drizzle it over the top letting it drip down for the full Halloween effect
- Serve with Style:
- Carefully move to a platter or serve right in the skillet Surround with crackers baguette or apple slices for scooping up that molten cheese and jam

My personal favorite part is the contrast between the buttery crisp pastry and the sweet tart jam At our last Halloween my daughter insisted on helping drizzle the jam and now it is our family ritual to do it together before serving
Storage Tips
Leftovers are rare but if you have extra cover tightly and refrigerate Brie stays creamy when reheated in a low oven at 300 degrees for about ten minutes Avoid microwaving or the pastry may go soggy
Ingredient Substitutions
If you do not have brie camembert cheese makes a great alternative You can swap puff pastry with crescent roll dough for a different texture If you want to make it vegan use a plant based cheese and vegan puff pastry One of my friends uses fig jam for a deeper color and it works beautifully
Serving Suggestions

Dress up your platter with dark grapes figs or olives to make it even spookier Set out a variety of crackers or thinly sliced toasted bread For festive flair tuck mini pumpkins or black napkins around the dish Some years I even dust the cheese with a little edible gold for extra drama
Cultural Context
Baked brie first gained popularity in France but the Halloween twist is pure American creativity The jam drizzle nods to spooky themes and brings a playful touch to a classic cheese course I love how this dish bridges both tradition and fun perfect for fall gatherings where everyone wants to share something special
Common Recipe Questions
- → Which red jam creates the most realistic effect?
Raspberry and cranberry jams give a vivid, blood-red look that’s perfect for the Halloween theme and complement the brie’s flavor.
- → Can I prepare this ahead of time?
Yes, assemble the brie in pastry and refrigerate earlier in the day. Bake just before serving for the best texture.
- → What’s the best way to serve?
Present on a platter, board, or directly in a skillet. Accompany with crackers, baguette slices, or apple wedges for dipping.
- → What’s a good substitute for brie?
Camembert works well as it melts similarly and offers a comparable creamy texture beneath the pastry.
- → Can I make a vegan version?
Absolutely. Use a vegan cheese wheel and plant-based puff pastry to create a dairy-free alternative.
- → How long can it sit out?
For best quality, serve warm, but it can remain out for up to two hours at room temperature during your event.